Still interested in using an Instagram bot to grow your social media account?Īs said, Instagram frowns on automation tools.
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How to use Instagram Bots for Your Business Account? TLDR - organic posts got more engagement than automated ones. The aim was to determine which gets more engagement between automation (bot) and organic (human) activity.
To help you make up your mind, check out this experiment conducted by Hubspot. It also verges on being fraudulent as you’re not really the one engaging with your audience. However, the majority of marketers advise avoiding Instagram bots as they put your account in jeopardy.
And the jury is still hung on whether you should or not. The answer isn’t a clear-cut one as there are other considerations to make. Having seen the pros and cons of Instagram bots, should you use them to automate your interactions? Should You Use Bots To Automate Your Interactions on Instagram? In the end, the investment you make on a bot might end up costing you more in terms of reputation and relevant visibility.
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The major problem with bot-generated engagement is that it tends to mess up your feed as it will become full of random posts. Someone may post a tragic picture using that hashtag and your bot will (embarrassingly) leave the comment - “great!” For example, let’s say you’ve programmed your bot to comment “great!” on all words with a particular hashtag. Irrelevant engagement is often more evident in automated comments. This could cost you as much as 67% of your followers. Sure, they may help drive up engagement rates, but the engagement isn’t relevant at the end of the day. Irrelevant EngagementĪs good as bots are, they’re not human. Worst case scenario, it could be banned for good. Should Instagram suspect you of using bots to increase engagement, your account can be suspended. To mitigate the use of bots, Instagram is always on the lookout for brands that breach this policy and shut them down. One of the biggest disadvantages of Instagram bots is that the platform frowns on their use. Here are the most prominent ones: Go Against Instagram’s Policy While Instagram bots can be useful, you must understand that automating your Instagram activity using them has some serious disadvantages. Instagram bots can help you grow your audience faster than you would manually. To achieve your business and marketing goals faster on social media, you need to have a large following. Automation helps you do these efficiently. Some of these include: Efficiencyįollowing back, finding relevant accounts and hashtags to follow and many other activities are time-consuming. So, let’s get to it, shall we? Pros of Using ThemĪs with all automation tools, Instagram bots have some major advantages they afford businesses. To answer the question of whether Instagram bots can be useful for your business account, it’s best we first look at their pros and cons. Pros and Cons of Using an Instagram Bot for Your Business Account? And with AI becoming more advanced, Instagram bots are also getting better at what they do. You can also set them to engage with people who follow certain profiles. In most cases, these bots use keywords in bios or hashtags in posts to follow and engage with certain profiles. These are interactions that can help you: The main activities being finding and interacting with user profiles that are relevant to your business. Of course, looking for the right profiles and engaging with them is tedious and time-consuming, slowing down your Instagram marketing efforts.įor many marketers, this is where Instagram bots become so appealing.Īn Instagram bot is a service that helps you automate your Instagram marketing by taking care of mundane activities. Not just anyone, but people who fit your buyer persona’s profile.ĭoing so will help you boost your sales and reach other business goals.
The key to growing your audience on social media, particularly on Instagram, is engaging with as many people as possible. Let’s look at what bots are, their pros and cons, and much more as we endeavor to answer these questions. That’s why many brands opt to supercharge their engagement and sales by leveraging Instagram bots.īut are Instagram bots really helpful for your business account?Įspecially with brands looking to make a buzz on social media, can an Instagram bot help achieve this? As one of the most popular social media platforms today, Instagram is a marketing goldmine. I’m talking about AI tools that are slowly replacing most repetitive work.įor many social media marketers, using bots is an easy way of making headway on activity intensive platforms like Instagram. No, I’m not talking about the Transformers (although that would be cool).
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